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Startup Mx: Groovies

Groovies is quinoa-based breakfast cereal that puts a healthy spin on many breakfast cereal classics
Startup Mx: Groovies

Lucky Charms…

Reeses Puffs…

Cinnamon Toast Crunch…

Fruity Pebbles…

While many of us love these cereals we all know they are not the most healthy... 

Many of these cereals, like Lucky Charms, Reeses Puffs, Cinnamon Toast Crunch, and Fruity Pebbles, are high in added sugars, which can contribute to various health issues like obesity, type 2 diabetes, and heart disease. 

Too Much Sugar

In Mexico, where approximately 30% of the population is affected by obesity and nearly 17% of individuals have diabetes (including type 1 and type 2, with type 2 diabetes alone accounting for 10% of the population), the consumption of high-sugar products presents a significant health challenge (NCBI.gov).

Ultimately, why does indulging in tasty cereal have to compromise one’s health? 

How can parents provide healthier cereal alternatives that retain the flavor of traditional cereals but with less sugar?

Enter Groovies, a quinoa-based breakfast cereal that puts a healthy spin on many breakfast cereal classics

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