As the digital economy surges, verifying identities has become essential for trust and security in Latin America, where traditional methods are slow, costly, and often unreliable.
Enter Nufi, creating the region's first Alternative Business Identity Bureau to help companies build trust with speed and confidence.
Founder’s Inspiration
Hans and Ilitch, the co-founders of Nufi, hail from different backgrounds Hans, an electronic systems engineer, possesses expertise in digital identity, while Ilitch, a lawyer, specializes in data protection and banking compliance. Despite their diverse paths, their convergence was no accident.
The inception of Nufi occurred about five years ago when their journeys merged into a shared vision.
As Ilitch narrates, their encounter dates back two decades to their hometown in Mexico. However, it wasn't until 2019 that they decided to join forces. Nufi originally aimed to make things easier for financial technology companies by improving their internal systems. However, after realizing the difficulties of long sales cycles and complex regulations, the company decided to change direction.
Our mission is straightforward yet bold — to establish Nufi as the leading platform for instant business verification across Latin America, Hans explains.
What is Nufi?
Nufi is leading the charge in KYB (Know Your Business) solutions, addressing a need, especially for financial institutions, governments, and industries that rely on fast, secure onboarding.
Nufi’s platform leverages intelligent automation and AI-driven analysis to reduce the verification time from days to minutes. With access to over 130 data sources and quickly processing any corporate document using AI, Nufi provides clients with a comprehensive, real-time snapshot of a business’s legitimacy, from corporate structure and tax compliance to judicial records and financial status.
In a single interface, clients can validate legal documents, assess risk factors, and confirm a company’s operational history.
We know that trust is everything, with Nufi, we’re not just checking boxes. We’re giving clients a holistic view of the business they’re dealing with, empowering them to make better, faster decisions. - Hans Villa, Co-founder of Nufi
The Value of KYB: Moving Beyond KYC
While Nufi initially focused on individual identity verification (KYC), the team quickly saw a broader opportunity in business verification. This KYB (Know Your Business) platform has driven the company’s growth, allowing them to support over 250 B2B clients, including top banks, fintech companies, and government agencies, who rely on Nufi for efficient, scalable solutions.
The flexibility and depth of Nufi’s KYB services set them apart in Latin America. By unifying data from diverse sources — such as government registries, tax records, and blacklist databases — Nufi eliminates the friction that slows down traditional verification methods. Businesses can onboard partners and customers in less than five minutes.
It's very difficult to know who you are. There are no reliable data sources. Nufi is a platform that allows you to validate the identity of any person or company in Mexico in less than five minutes. - Hans Villa
