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Startup Mx: Veikul

Veikul is a marketplace that connects carless gig-workers (drivers and couriers) with companies looking to increase their supply with a reliable workforce, utilizing their own modern car fleet.
Startup Mx: Veikul

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In Mexico, over 14 million people work "gig jobs," through delivery or driving apps.

“Gig Jobs” are one-third of the working economy in Mexico. While many of these jobs provide flexibility and opportunities that were not available before, several “gig jobs” have barriers to access, one glaring challenge is access to a motor vehicle. 

Enter Veikul. It is not a standard rental car company - It’s a way to connect people without motor vehicles to the delivery gig economy.

In Latin America, the gig economy is forecast to grow from US$14 billion in 2014 to US$335 billion in 2025 (MexicanBusinessinsider).

Veikul makes it easy to find a car, book it, and start earning. No more worrying about car payments or repairs - Veikul takes care of that.

Not just Another Car-Sharing Service

Veikul is not just another car-sharing service. It's a reimagining of the gig economy, specifically designed to address the unique challenges faced by carless individuals in Latin America. Veikul seamlessly connects gig workers with reliable vehicles and digital platforms, unlocking new opportunities for income generation and economic growth.

Veikul's founding team, driven by a passion for their home country, Mexico, identified a critical barrier to economic development: lack of access to motor vehicles hindering participation in the prosperous gig economy. Sebastian, co-founder of Veikul, inspired by research during his time at Harvard, envisioned a platform that could empower individuals and revolutionize the gig landscape.

Veikul provides a reliable and constant supply of gig workers to different types of businesses. Ride-hailing companies such as Uber and DiDi, e-commerce platforms like Mercado Libre and Envia Flores, as well as fulfillment centers like Cubbo, Melonn, Moova and Dropin use Veikul as a solution for their day to day operations. Because reliability matters, through Veikul´s platform companies have seen an improvement in their main KPIs (On Time, NPS, Churn and LTV). 

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