Ximple is a fintech platform focused on providing financial solutions to entrepreneurial women engaged in direct sales across Mexico.
These women, often referred to as “allies” by Ximple, operate within local communities, selling products to family, neighbors, and friends. Despite their entrepreneurial drive, they have been overlooked by traditional financial institutions.
90 % of our average customer base, or “allies,” are women. These are highly entrepreneurial, hardworking, and empowered individuals focused on building a better life for their families. - Daniel Sujo, Co Founder of Ximple
Ximple has rapidly grown its presence throughout the country. “We have clients all across Mexico, every single state, we have a client, and 100% of the relationship is digitally based,” Daniel told VC Mexico, emphasizing the platform’s broad reach and fully digital model, which enables it to provide accessible and flexible financial tools to its allies.
Ximple’s Origin Story
The idea for Ximple was born when cofounder Daniel Sujo and his team identified a significant gap in the market.
We realized that many women in direct sales didn’t have access to the credit and financial tools they needed to grow their businesses. Traditional banks weren’t serving them, and we saw a clear opportunity to step in and fill that void.
Daniel and his co-founders began by talking to these women to understand their pain points. “We spent a lot of time speaking to our potential users, figuring out what their challenges were,” Daniel told VC Mexico.
From these conversations, Ximple's core mission took shape: to empower women in direct sales by providing accessible financial solutions that could help them scale their micro-ventures.
In July, Ximple launched its Minimum Viable Product (MVP), allowing the team to test their assumptions and refine the platform based on real-world feedback.
“Our users helped us shape the product into what it is today. The feedback we received allowed us to iterate and build exactly what they needed, from fraud prevention tools to seamless onboarding processes.”
Founders
Daniel Sujo, Juan Pablo Salem, João Vitor Soares Ramos, & Rodrigo Aparicio Schlesinger
Achieving Product-Market Fit: Ximple’s Path to Success
For Ximple, reaching Product-Market Fit (PMF) was a critical milestone. PMF refers to the point where a product aligns so well with market demand that it essentially starts to sell itself.
“Achieving PMF was key to our growth—it signaled that we had truly created a product that met the needs of our target market.”
Several key indicators showed Ximple had hit PMF. Monthly user growth was doubling, and churn rates remained low, with high retention rates after users paid off their initial loans. “When we saw our allies recommending Ximple to their neighbors, without any prompting from us, we knew we had found our product-market fit.”
As we scale, our thesis continues to be validated: Access to credit in emerging markets like Mexico remains a major challenge for countless individuals who are indeed creditworthy but lack access to the financial sector due to limited information available within the system.
Ximple’s Roadmap: Future Growth
Looking ahead, Ximple has ambitious growth plans. The company’s focus is on expanding its product offerings and scaling to serve a broader audience, both in Mexico and eventually across Latin America.
“We’ve seen incredible growth so far, doubling our user base every month. But we’re just getting started. Our vision is to become the go-to financial platform for direct sellers, first in Mexico, and then in other Latin American markets.”
Ximple plans to introduce more credit products and continue to invest in fraud prevention systems, ensuring the platform remains secure and trusted by its users.
“Trust is the cornerstone of our business. That’s why we’re constantly refining our fraud prevention measures to protect our allies and build long-term relationships,” Daniel shared.
Another important part of Ximple’s future strategy is enhancing its customer service and operational support.
We want to help our users not just with credit but with the day-to-day challenges of running their micro-businesses. We’re working on adding more tools that can support them in growing their sales and managing their operations. Daniel explained.
Ximple also aims to tap into deeper social and community engagement, leveraging its growing base of loyal allies to build a platform that’s driven by word-of-mouth and grassroots marketing.
“We’ve seen how powerful referrals can be. Our allies (customers) trust us, and they share their experiences with their neighbors and friends. That kind of organic growth is Key to our future,” Daniel said.
